Dashboard design · 6 minute read
A product dashboard is a decision interface
How to choose views by the recurring decisions your team makes—not by every metric your tools can display.
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Better questions for product data.
Working notes for product people who want reporting to clarify choices, expose uncertainty and improve the user experience.
Measurement · 8 minute read
What makes an activation metric believable?
A grounded way to distinguish account creation from the behaviour that predicts a user has experienced real value.
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Product analysis · 7 minute read
Diagnosing a funnel without blaming the funnel
Why segmentation, intent and time-to-value often explain a drop-off more clearly than the conversion rate alone.
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